…Did I make you look??? Not to worry this entire blog will not be about me, actually none of it will. But if you saw the title and thought to yourself “that’s a little appalling” but you still had to look then it worked. And as Charlie Sheen would say I’m “Winning” also I’m foreshadowing (thank you 10th grade English). But really what I am doing is using alarm (surprise) to fascinate you or interest you in what this could possibly all be about.
So this blog is more like a working book review. I recently read a book that was all about the ways that we fascinate others. It’s called…drum roll… Fascinate by Sally Hogshead. What Sally proposes is that there are 7 “triggers” people/products use to interest others. I am going to briefly describe each one here. And since there is nothing more fascinating to ourselves then ourselves here is a link to a survey that will allow you to find out what “triggers” you personally employ to get others more engaged in you. Fscore-Question Page 1.
The first trigger is LUST although this means more desire for something; it is not necessarily carnal in this sense more like the way I desire an IPAD or chocolate… Next comes MYSTIQUE which is all about mystery, when someone or something keeps us guessing we often have to figure it out before we can let it go. ALARM is all about surprise and shock, it instantly gets our attention. PRESTIGE is about the human desire to climb to the top of the social ladder and we all know that can be just as much about acquiring something as being admired for our values and integrity. POWER probably needs little explanation. VICE is a bit more interesting, it involves convincing someone to go against the grain, do something that is considered “bad” humans find this quite exciting! Finally TRUST is the hardest to gain and it is about staying power and building a relationship so much that we believe in that product or person and where it is leading us.
You can use these triggers to describe just about any product or company…. For example; I believe geoSCOUT uses Lust and Mystique to interest our users at first and then as they get to know us we build Trust. The Lust of doing something new and the Mystique of maybe not knowing what that is yet can be very compelling. The Trust comes as users see how we respond to their support needs and development requests, that we continue to be there for them and move technology forward in a way that helps them do their jobs better.
So here’s the challenge: I will (assuming you are all at least a little bit fascinated with me) offer to share with you my F-Score (see the link in the second paragraph). If you either share with me yours (and identify yourself please) or tell me what you find fascinating about geoSCOUT… I think I just employed Mystique J